What's magenta named on the Pantone color chart? You'll know when T-Mobile sues you
No, not the logo or the name, the color Pantone Rhodamine Red U, also known as magenta. Yep, Team Magenta doesn’t want you using their signature hue, or else. Lemonade’s CEO Daniel Schreiber knew that things could quickly get serious, but was at least a little bit amused nonetheless.
You’re talking about the one of the three ink cartridges in every printer in the world. The idea that a company can trademark it and own it, just defied belief and I was in a state of disbelief.
The real winner from the brouhaha over a color trademark? Pantone, as we had to go and look up the name of the exact shade of magenta that we’ve come to associate with T-Mobile.
We’ll see how the lawsuit and the backlash against Deutsche Telekom’s color ownership progress, but in the meantime you can start imagining Pantone Rhodamine Red U getting diluted with Sprint’s yellow.