Instagram is introducing some brand new features to keep people safe and protect them from online bullying. Instagram already has a good record of introducing such features to keep users safe from online harassers, and it’s taking further actions to vent users from getting bullied on Instagram.

The first new feature is an interesting AI-powered feature that nudges potential harassers to rethink their actions. When posting a comment, Instagram will ask users if they really want to post a comment if it thinks the comments could be potentially offensive.

The next feature is going to be way more useful, though. It’s called Restrict, and it essentially allows you to shadowban someone on your account. So when someone bullies you or posts offensive comments, you can restrict them and their comments will only show up to you and the person who posted the comment. They won’t be able to tell they have been shadow banned, which is the entire point of the feature. Restricted users will also won’t be able to get read receipts on direct messages, and they won’t be able to dell when you are active on Instagram.

You can also choose to “unrestrict” individual comments from these users, so they show up to everyone, but the rest of their comments will still be restricted.

“It’s our responsibility to create a safe environment on Instagram. This has been an important priority for us for some time, and we are continuing to invest in better understanding and tackling this problem,” said Adam Mosseri, the Head of Instagram. These features do sound really useful for those who are constantly harassed, and could even be used by celebrities and influencers. Though there’s a small chance of these popular users using the Restrict feature to hide criticism from fans and followers.

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